PREFERENSI KONSUMEN TERHADAP KUE SEUPET SEBAGAI KUE TRADISIONAL ACEH

CONSUMER'S PREFERENCES FOR KUS SEUPET AS ACEH TRADITIONAL CAKE

Yusriana*, Yanti Meldasari Lubis, M Taufiq Kesuma, Cut Nilda, Zaidyah
* yusriana@unsyiah.ac.id

Seupet cake is one of the popular traditional foods in Aceh. Seupet cake has a crispy texture with sweet taste. Seupet cake are in great demand during the Eid al-Fitr and Eid al-Adha holidays and also serves as a conduit in traditional events and weddings. This research aims to study consumer preferences in consuming cake seupet. This research using survey method and hedonic organoleptic test. The method that used to take samples of respondents is Non-probability Sampling (Purposive Sampling). Determined respondents were women aged between 30-50 years. The results of the hedonic organoleptic test showed that respondents preferred the seupet cake in sample 1 from Mawar Indah producers. Sample 1 obtained organoleptic value with a taste attribute value of 1.80 (likes) and aroma attributes of 1.95 (likes) and texture of 2.05 (likes) and color attributes of 2.28 (likes).

Keywords:
Seupet cake, consumer preferences, consumer

Conference title:
SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN TEKNOLOGI HASIL PERTANIAN (SNPP-THP): Inovasi dan Tantangan Pengembangan Produk Hasil Pertanian yang Halal, Aman, dan Berdaya Saing Tinggi

Page number:
137-141

Volume:
2

Issue:
1

Publication date:
17 October 2022

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