PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN TEKNOLOGI HASIL PERTANIAN (SNPP-THP)
ISSN: 2964-3538


EDUKASI MANAJEMEN USAHA DIGITAL PADA USAHA MIKRO KECIL MENENGAH DENGAN APLIKASI QASIR


Rita Khathir, Yunita, Marai Rahmawati
* rkhathir@unsyiah.ac.id

Abstract

This community service aimed to educate the small and medium enterprises (SMEs) on digital management by using Qasir application. The program was conducted at Lamreh village, sub district of Darussalam, district Aceh Besar, Province of Aceh on 4 June 2022. The participants were represented by UKM Meugah Pliek and UKM Wina Mandiri. Both of these SMEs are producers for traditional foods i.e., Pliek-U and Asam Sunti. The program was run by using field school method. The first course had discussed about the Qasir application and how to use it, while the second course had talked about the motivation on knowing technology information related to maximize the potential of online marketing by opening online shop at marketplace such as Tokopedia and Shopee. About 4 units android printer thermal merk Kassen had been donated to 4 participants as representation of UKM Meugah Pliek and UKM Wina Mandiri. These machines are expected to be used sustainably in implementation of digital management at SMEs.

Keywords:
Digital management, Qasir application, small and medium enterprises

Conference title:
SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN TEKNOLOGI HASIL PERTANIAN (SNPP-THP): Inovasi dan Tantangan Pengembangan Produk Hasil Pertanian yang Halal, Aman, dan Berdaya Saing Tinggi

Page number:
198-203

Volume:
2

Issue:
1

Publication date:
17 October 2022

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